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Broché : 336 pages
Auteur : Robert B., PhD Cialdini
Collection : Consumer Behavior
Langue : English
ISBN-10 : 006124189X
Format : E-Book, Hardcover, Kindle
Date de Publication : 2006-12-26
Le Titre Du Livre : influence: The Psychology of Persuasion-
Moyenne des commentaires client : 4.3 étoiles sur 5 17 commentaires client
Nom de fichier : influence-the-psychology-of-persuasion.pdf
La taille du fichier : 25.59 MB

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
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